Picture match‑day coverage so immersive that die‑hard Mumbai Indians supporters feel like they’re inside the pre‑game huddle, sensing every momentum shift and dissecting each delivery moments after it’s bowled.

That’s what Mumbai Indians set out to achieve this IPL 2025—so they partnered with Frizzon to build MI Live, a season‑long broadcast pumping the spirit of Wankhede onto every screen.

The Vision

MI wanted more than live talk show..
They aimed for an always‑on fan experience that was raw, interactive, and unmistakably premium—broadcast‑grade visuals, real‑time insights, and the stadium’s electricity streaming across five platforms.

With at least three to four voices on camera—hosts, analysts, and surprise guests—the conversation around each match felt as vibrant as a stadium concourse.

Surprise 10‑person guest lineup (7 kids included)?
Re‑blocked the set in 45 minutes and rolled LIVE.

Tighter‑than‑tight post‑production windows?
Automated ingest + templated graphics had edits out faster than the next over.

Results That Speak for Themselves

• 6 K‑7 K average concurrent viewers live on YouTube
• 3 K‑4 K average concurrent viewers live on Instagram
• 15‑minute post‑match reels crossed 1 M+ views on Instagram every time
• Season long production set-up delivered on schedule
  

Why It Matters

MI Live is Frizzon’s longest‑running live production ever—proof that when tech, talent, and bold intent align, a livestream can become a season‑long movement.

Ready to Own the Moment?

If your brand wants broadcast‑quality live content with interactive segments and a crew that masters every detail, let’s connect.

Let’s create something fans won’t just watch—they’ll feel.

Cheers,
Team Frizzon

Where live isn’t just streamed—it’s experienced.